In all seriousness, I’m a marketer. It’s what I do, it’s what I went to school for and it’s been my career for the past 16 years and counting. More specifically I’m a demand generation leader, I love building strategies that result in tangible pipeline growth and revenue. Generating leads in today’s environment is a simple game but generating leads from the right people, at the right company, at the right time that builds pipeline and closed-won revenue is the fun part.

ClosedLoop.ai

2020-2023

• Built the marketing and demand generation function from the ground up resulting in pipeline gains of 740% first year and 430% second year while revenue achieved 4X and 2x respectively

• Created a targeted account approach leading to increased deal size of 72%, while reducing lead to opp conversion time by 23%

• Led the organization-wide transition to Salesforce & Pardot (Account Engagement) while completing redeveloping the entire marketing funnel from Prospect through to Sales Qualified Opportunity

• Achieved 93%+ OKR targets for 5 consecutive quarters

• Served on the steering committee with ELT (Executive Leadership Team) to define corporate data policy to ensure ethical and responsible use for content and demand gen teams

Pivot3

2016 – 2020

• Planned, implemented, and launched a company-wide account-based marketing (ABM) strategy. Generated $11,000,000 in new logo pipeline (19% of total demand generation pipeline for the year)

• Developed lead nurture streams aligned with business units that influenced ~80% of all closed-won opportunities

• Created and standardized all marketing KPI’s that feed C-level dashboards. Marketing lead of the company wide team leading the transition to Objectives and Key Results (OKR’s) methodology

• Team leader for all demand generation, field marketing personnel, and day to day operations

• Demand generation point person for all external agencies such as AR/PR, social media, and general marketing strategy

Xait

2014 – 2016

• Developed programs focused solely on the energy industry

• Launched global marketing initiatives worldwide including implementation of marketing automation system, lead scoring and lead nurturing campaigns with landing pages, content and associated analytics

• Improved year over year global online lead generation by 30% with a static budget while lowering CPL by ~20%

• Ran all social media platforms, events and event marketing, website and content creation

• Surpassed new business revenue numbers by 35% in year one and surpassed 50% in year two

• Created Marketing and Sales dashboards in both SalesForce and Google Analytics that were used by Executive Management and the board to better understand the health of sales and marketing

Printronix

2013–2014

• Developed, implemented and launched a cross functional global legacy product campaign that resulted in ~$200,000 worth of new pipeline opportunities and ~$75,000 worth of closed sales

• Improved year over year global SEO lead generation by 21%

• Mentored and trained global marketing teams on lead generation and marketing funnel best practices which improved opportunity to close ratio by 12%

• Ran global portal restructuring project which downsized 4 disparate global portals to one master portal for both internal and external users while saving company ~$25,000 year over year and improving portal functionality and look and feel

• Managed global marketing activities and promotions for new product launches

SYSPRO

2010 - 2013

• Responsible for all company SEO and SEM direction and management, including budget, campaigns and content selection

• Marketing Coach for ~25 channel resellers on SEO/SEM and website design best practices as well as online lead generation

• Hired and supervised our Social Media Coordinator as well as an Online Lead Generation Marketer

• Conceptualized, developed and implemented the Online Lead Generation Marketing position within SYSPRO, which is designed to be a hybrid online and telemarketing lead acquisition role

• Maintained and exceeded lead flow number goals for over 18 months straight

CrownPeak Technology

2007 - 2008

• Responsible for creation, optimization and reporting of lead generation programs including: SEO, PPC, physical and online events, offline and online advertising, content distribution, and email campaigns

• Created, monitored and moderated social media strategy including: blogs, social networks, social bookmarking, and communities

• Responsible for the lead management and CRM programs and processes for delivering, tracking, and nurturing leads through each stage of the sales funnel

Ignite Health

2006 - 2007

• Managed over 20 different pay per click (PPC) client accounts in Google, Yahoo and MSN with a yearly spend of over $2,500,000

• Generated client budget recommendations as well as being the main point of contact between clients and search engines

• Generated all keyword and ad group creation for campaigns

• Tracked and maintained client and company goals for each campaign

• Wrote and developed search engine marketing PPC project workflow and Critical Path analysis that resulted in a streamlining of company assets and reduction of time for completion of project

Fishing Boat

2004

• Taught me what hard work looks like

• Realized the importance of teamwork

• Learned how to be comfortable in the uncomfortable to accomplish a goal

By the way Atles is pronounced like Atlas, the Greek titan who was condemned by Zeus to support the celestial heavens on his shoulders, or you know, like the map…🌏

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